The Branding Company (the "Company") considers "personal information" to be information about an identifiable individual. We do not consider public information found in directories and listings, or business names, addresses and/or contact numbers, to be personal information.
We have adopted, as Company policy, the 10 personal information privacy principles stated in the Canadian Standards Association (CSA) Model Code for the Protection of Personal Information. The 10 principles are as follows:
ACCOUNTABILITY
We identify individuals in our Company who are to be specifically responsible for our compliance with the CSA Code. Their responsibilities include making sure that the Company, our employees and third parties who process personal information on our behalf comply with the CSA Code.
REASON FOR COLLECTION
We collect and use personal information about our customers to identify them, to communicate with them, to protect the Company and its customers against error and fraud, to understand what products and services our customers want, to provide information about our products and services to our customers, and as required or permitted by law. Consent. Before collecting, using or disclosing any personal information, we ensure that we have the individual’s consent in an appropriate form, except where required or permitted by law.
LIMITING COLLECTION
We collect personal information for the purposes stated above unless we receive consent from the individual to collect it for another purpose or unless required or permitted by law.
LIMITING USE
Disclosure and Retention. We use and disclose an individual’s personal information for the purposes stated above, unless we have the individual's consent to using or disclosing it for another purpose or unless required or permitted by law, which may include lawful access by Canadian or U.S. courts or governmental authorities. We may transfer (or otherwise make available) personal information to our affiliates and other third parties who provide services on our behalf. Personal information may be stored and processed in the United States by us or our third-party service providers. Our service providers are not authorized to use or disclose personal information for any purpose other than providing the services on our behalf or as otherwise required by applicable law. We do not disclose personal information concerning our customers to anyone else and we do not permit anyone else to use personal information about our customers for any purpose without the customer's consent, except as set out in this Privacy Statement. We keep personal information about individuals for as long as we need it to fulfill our stated purposes or as otherwise required by law.
COOKIES
Cookies are pieces of information that are transferred from Web sites to your computer’s hard drive and they may serve a variety of purposes (web beacons, Flash cookies and other similar technologies may also be used for these purposes). For example, cookies “remember” you when you ff to the Company’s Web sites and make your experience more user-friendly. Cookies help us identify which Web pages of the Company are visited and how often, and to evaluate how our Web sites are used so we can improve these services. Cookies also enable the Company and third parties to deliver targeted advertising to you. The Company adheres to the Digital Advertising Alliance of Canada’s Self-Regulatory Principles for Online Behavioral Advertising. You can learn more about third party advertiser cookies by visiting www.youradchoices.ca . If your browsers are configured to reject cookies, or if you subsequently erase your cookies, use a different device or change web browsers, your opt-out may become ineffective and may need to be repeated.
ACCURACY
We maintain all personal information in our possession in as accurate, complete and up-to-date form as is necessary for the purposes for which it is to be used.
SAFEGUARDS
We have implemented measures designed to protect all personal information in our possession from unauthorized access, use, disclosure, alteration or inadvertent destruction. We maintain technical, physical and administrative security safeguards appropriate to the sensitivity of the information.
OPENNESS
We make this Corporate Privacy Statement readily available in our locations and on our Web sites. Individuals may make inquiries about our personal information practices and those of our service providers by contacting our privacy officer by telephone (877-752-0059), by mail (The Branding Company 23 Tamara Place Brantford, ON N3P 1M8) or by email sales@tbcgs.com
INDIVIDUAL ACCESS
We provide individuals with access to the personal information about him or her that we have in our possession, subject to certain exceptions prescribed by law. Individuals may request access to their personal information in our possession by contacting our privacy officer in writing at the contact information noted above. An individual may also request updating or the correction of inaccuracies in their personal information. In the event that the individual demonstrates that the information that we have in our possession is inaccurate or incomplete, we will make any appropriate changes.
CHALLENGING COMPLIANCE
An individual may address any issues about our collection, use or disclosure of personal information by contacting us by any of the means noted above.
The foregoing is the Corporate Privacy Statement of The Branding Company.
If you have any questions about The Branding Company’s customer privacy practices, please contact:
The Branding Company
23 Tamara Place
Brantford, Ontario, N3P 1M8
Attn: Customer Privacy Department
877-752-0059 x1003
